Jordan’s Queen Calls for a New Kind of Corporate Philanthropy
Flanked by a large security detail, Queen Rania Al-Abdullah of Jordan was whisked to her seat in the ancient Sheldonian Theatre for the opening evening’s presentations at this 4th annual Skoll World Forum for Social Entrepreneurship. But the 37-year-old queen consort didn’t stand on ceremony and wasted little time: she was on a clear mission to ask the many well-connected and well-monied to embrace a new form of corporate philanthropy.
She called it "corporate multicultural responsibility" – or CMR – and argued that it represents a "shared commitment to multicultural responsibility." Given the Queen’s background as a very public, liberal, Muslim woman, it’s clear she is literally placing her life behind the movement to reconcile east and west. And her choice of international companies was a canny one – in truth, she stunned the crowd in the Sheldonian.
"This will be an essential strategy for success, not just a way to ease the corporate conscience," said Queen Rania. Learning about global diversity and breaking down cultural barriers, she argued, would be good for the corporate bottom line.
"Why not bring the healing values of humanity within the company and shine a bright light on your corporate creativity."
She was also honest: "I haven’t got this all figured out yet, but please join me." Nothing less than ending the "poverty of multicultural respect" is at stake, she said. More information is promised at the Queen’s Website.
Note: Bruno Giussani has a very complete live-blogging of the opening session, with many links. Well worth reading.