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ROI For Nonprofits: The New Key to Sustainability

By Tom Watson on April 25, 2007No Comment

ROIROI for Nonprofits:  The New Key to Sustainability

T. Ralser
ISBN: 978-0-470-16887-5
Hardcover
288 pages

 

The realities of today’s economic environment have required that nonprofits, and those that raise money for them, make their case for support as strong as possible. Warm and fuzzy appeals that tug at the heart strings have met with limited success.  Return on Investment-The Key to Nonprofit Sustainability details the methods and processes to help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results.

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