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Winning Gifts: Make Your Donors Feel Like Winners

By Tom Watson on December 19, 2007No Comment

winning giftsWinning Gifts: Make Your Donors Feel Like Winners
Thomas D. Wilson
ISBN: 978-0-470-12834-3
Hardcover
336 pages
 

“With Winning Gifts, Tom Wilson has provided invaluable insight into the psychology of successful giving and the long-term benefits that flow both to the recipient and benefactor.”
       —Robert B. Cialdini, author of Influence: Science and Practice

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