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Yours, Mine, and Ours: Creating a Compelling Donor Experience

By Tom Watson on April 19, 2007No Comment

yours, mine, oursYours, Mine, and Ours: Creating a Compelling Donor Experience
B. J. McLeish
ISBN: 978-0-470-12640-0
Hardcover
288 pages

 

Yours, Mine, and Ours provocatively challenges nonprofit managers’ assumptions about what successful nonprofit management looks like in light of new donor strategies. It expertly articulates ways in which donors can “win” and in winning, provide even more support to the organizations they love.

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