Books
Foundations
Gifts & Giving
NonProfits
Public Commons
Social Ventures
Online
Home » Campaigns, Politics, YouTube

A Heartland Political Campaign

By Tom Watson on September 27, 2008No Comment

So much of the focus this political season is on the horse-race – endless analysis of the daily trackers, swing state polls, trends, and demographic groups. In terms of issues, the economy and American security tend to drown out specific concerns in the national din of election coverage. But there are signs out there that the long-awaited micro-targeting of local – or sub-section demographic and economic issues – is well under way, particularly on the left.

Here’s a perfect example: RuralVotes is a 501c4 advocacy organization focused on progressive initiatives to revitalize rural America. Based in Massachusetts, RuralVotes pushes a progressive agenda that’s in the economic interest of both U.S. farmers and the millions of who live in rural America – issues that, in the organization’s words, include "alternative and renewable energy, sustainable food and agriculture,
bridging the ‘digital divide’ in telecommunications, protecting natural
resources and the quality of life that makes rural America a special
place and other noteworthy endeavors."

Taken as a whole, it’s part of an attempted reinvention of the heartland – away from despoiling agribusiness monopolies and toward self-sufficient rural communities. A lofty goal indeed, but the work is often a combination of statehouse trench warfare and guerrilla communications. Outside of the big yearly Farm Bill, rural issues don’t general find widespread debate on the American political stage.

So I was pleased to see RuralVotes run a highly-targeted rural issues radio campaign against John McCain in New Hampshire, a swing state where Barack Obama is somewhat vulnerable. And then, in spirited of CauseWired activism (yes, that’s a book plug – get used to ‘em!) they kicked it up a notch with a viral YouTube campaign, simply taking the radio feed and connecting it to compelling images from rural New Hampshire and a link back to RuralVotes.com and its terrific BackForty blog. Well done, indeed:

Share This Post
[del.icio.us] [Digg] [Facebook] [LinkedIn] [Twitter] [Email]

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

Tags

#cgi2010 Allison Fine Barack Obama Beth Kanter Bill & Melinda Gates Foundation Bill Clinton Blogs Case Foundation CauseWired Change.org Changing Our World Clinton Global Initiative Corporate Social Responsibility Disasters DonorsChoose Facebook Facebook Causes Flash Causes Fundraising Fundraising Nightmares Giving Pledge GlobalGiving Haiti Hillary Clinton Kiva Lilya Wagner Mario Morino Millennials Non-profit organization Nonprofit NonProfits Philanthropy Planned Giving Politics Ron Paul Skoll Social Actions Social Media Susan Carey Dempsey Susan Raymond Ph.D Tom Watson Twitter United Nations Women YouTube

Blogroll

Philanthropy News

Sites We Like

Copyright

onPhilanthropy and DotOrgJobs are published by CauseWired Communications, LLC - copyright 1999-2011, all rights reserved.

Webmaster