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Naming Rights

By Tom Watson on March 20, 2008No Comment

naming rightsNaming Rights
T. Burton
ISBN: 978-0-470-23063-3
Hardcover
224 pages

 

 

This book examines emerging trends that impact the market rate/ask amount for naming opportunities–both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more.

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