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Why Fear the Fundraising Ask?, An excerpt from “Yours for the Asking”

By Tom Watson on August 21, 2008No Comment

In 2007, the population of the United States gave $306 billion to charity. That sum represents 2.3 percent of the average American’s disposable income. Two-thirds of all households contributed funds to nonprofit institutions. For each of the last five years, Americans donated more to their favorite organizations and causes than they saved for themselves.

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