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Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan, 2nd Edition

By Tom Watson on February 6, 2009No Comment

strategic communicationsStrategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan, 2nd Edition
Sally J. Patterson, Janel M. Radtke
ISBN: 978-0-470-40122-4
Hardcover
274 pages

 

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes an accompanying CD-ROM, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

» Buy direct from Wiley

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