Twitter for Women's Rights
How do you promote the new cause-oriented documentary A Powerful Noise, raise money for CARE, and mark International Women’s Day – all at the same time, and with thousands of people getting plugged in? Once again, it’s Twitter time. The short-messaging mini-blogging tool is quickly emerging as a potent fundraising and attention-gathering tool for causes, as the Christian Science Monitor noted this week.
Last year when I was writing CauseWired, Twitter was (if you can believe) still a new platform inhabited mainly by geeks, and its organizing power was largely a theory. Fast forward a year, and Twitter’s driving major traffic and involvement (see Twestival) and raising more than a little bit of money besides. The latest “Tweet-a-thon” is being run by digital entertainment company NCM Fathom in conjunction with CARE: every message on Twitter raises 50 cents for the international agency, up to $5,000. More important (as is usually the case with Twitter philanthropy campaigns) is the attention for the cause.
A typical Tweet looks like this:
Support empowerment of women worldwide. Each tweet raises 10 cents for CARE. #apowerfulnoise http://shortn.it/tweet-a-thon
Fathom tracks the hashtags and makes the donation. And a lot of curious cause geeks will end up watching this video:
[h/t Beth Kanter]