Gifts & Giving
Public Commons
Social Ventures
Home » Human Rights, Twitter

Twitter for Women's Rights

By Tom Watson on March 3, 2009One Comment

How do you promote the new cause-oriented documentary A Powerful Noise, raise money for CARE, and mark International Women’s Day – all at the same time, and with thousands of people getting plugged in? Once again, it’s Twitter time. The short-messaging mini-blogging tool is quickly emerging as a potent fundraising and attention-gathering tool for causes, as the Christian Science Monitor noted this week.

Last year when I was writing CauseWired, Twitter was (if you can believe) still a new platform inhabited mainly by geeks, and its organizing power was largely a theory. Fast forward a year, and Twitter’s driving major traffic and involvement (see Twestival) and raising more than a little bit of money besides. The latest “Tweet-a-thon” is being run by digital entertainment company NCM Fathom in conjunction with CARE: every message on Twitter raises 50 cents for the international agency, up to $5,000. More important (as is usually the case with Twitter philanthropy campaigns) is the attention for the cause.

A typical Tweet looks like this:

Support empowerment of women worldwide. Each tweet raises 10 cents for CARE. #apowerfulnoise

Fathom tracks the hashtags and makes the donation. And a lot of curious cause geeks will end up watching this video:


[h/t Beth Kanter]

Share This Post
[] [Digg] [Facebook] [LinkedIn] [Twitter] [Email]

One Comment »

  • Beth Kanter says:

    This is the first or one of the first “sponsored” tweetathons – where the we didn’t have dig into our wallets to support it.

    Will be interesting to see how much they raise.

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.


#cgi2010 Allison Fine Barack Obama Beth Kanter Bill & Melinda Gates Foundation Bill Clinton Blogs Case Foundation CauseWired Changing Our World Clinton Global Initiative Corporate Social Responsibility Disasters DonorsChoose Facebook Facebook Causes Flash Causes Fundraising Fundraising Nightmares Giving Pledge GlobalGiving Haiti Hillary Clinton Kiva Lilya Wagner Mario Morino Millennials Non-profit organization Nonprofit NonProfits Philanthropy Planned Giving Politics Ron Paul Skoll Social Actions Social Media Susan Carey Dempsey Susan Raymond Ph.D Tom Watson Twitter United Nations Women YouTube


Philanthropy News

Sites We Like


onPhilanthropy and DotOrgJobs are published by CauseWired Communications, LLC - copyright 1999-2011, all rights reserved.