As the philanthropic industry evolves, there is a new fascination with the emerging trends and the creative partnership ideas that are produced by corporations and nonprofits alike. We see it in our inboxes each day, …

As Web 2.0 continues to revolutionize corporate social engagement, corporate creativity is reaching dazzling new heights. Take Gap, Inc. for example; Gap recently launched a pilot contest called “Press Play: Be the Change.” The company asked its North American store employees to highlight, via homemade videos, their volunteer efforts. The employee director acted as the “storyteller”, and with full creative control of the submission, illustrated his or her volunteer experience.