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Articles in Cause Marketing

Carol Cone: Cause Marketing Is Dead (It’s All About ‘Purpose’)
By Tom Watson on November 8, 2010 | 2 Comments
Carol Cone: Cause Marketing Is Dead (It’s All About ‘Purpose’)

When the mother of cause marketing declares that “cause marketing as we know it is dead,” it’s time to pay attention. So said Carol Cone last week as she introduced the fourth annual Good Purpose …

Handing Out Halos: Cause Marketing Forum Honors Industry’s Best
By Elisabeth Anderson on June 11, 2008 | No Comment
Handing Out Halos: Cause Marketing Forum Honors Industry’s Best

Cause marketers coalesced in Chicago recently, celebrating their achievements and sharing best practices at the Cause Marketing Forum’s sixth annual conference. Why take notice? The field, which is centered on the strategy of building mutually beneficial alliances between companies and causes, is growing with supersonic speed.

News Briefing: Unintended Victims of Gates Foundation Generosity
By Kate Golden on December 18, 2007 | No Comment

Gates Foundation’s efforts to fight AIDS, TB, and malaria in Africa have had mixed influences on key measures of societal health.  [Los Angeles Times]

Corporate neighbors respond to the $30 million capital campaign undertaken by St. …

News Briefing: Rules Sought on Retailers’ Ties to Charities
By Kate Golden on December 17, 2007 | No Comment

Senator Robert Menendez wants tighter regulations on embedded giving, the practice of building a gift to charity into everyday purchases.  [New York Times]

The tenants of studios above Carnegie Hall allege nepotism in the $150 million …

News Briefing: Study Faults Charities for Veterans
By Kate Golden on December 13, 2007 | No Comment

The Case Foundation embarks on an effort to test the potential of online technologies in the charity field.  [New York Times]

Some question the practice of building a donation into the purchase of items, wondering how …

News Briefing: Smithsonian Questions $5 Million In Oil Money
By Kate Golden on November 6, 2007 | No Comment

David Beckham, Anthony LaPaglia, and others play in a charity soccer game to raise funds for wildfire relief.  [Associated Press]

Smithsonian halts $5 million donation from the American Petroleum Institute after two members of the Board …

News Briefing: Red Cross Sued for Use of Cross Emblem
By Kate Golden on August 9, 2007 | No Comment

Johnson & Johnson sues the American Red Cross for its use of the red cross emblem on certain commercial products.  [Associated Press]

The Rockefeller Foundation will invest $70 million over the next five years to help …

News Briefing: Amex Project Sets Donors to Compete
By Kate Golden on August 6, 2007 | No Comment

American Express’s Members Project to announce winner on Tuesday.  [New York Times]

Donations from grateful patients help advance American health care.  [New York Times]

News Briefing: Experts Worry About Shopping for Charity
By Kate Golden on May 24, 2007 | No Comment

Shopping for charity has become increasingly popular – but is it effective?  [Associated Press]

Brad Pitt, George Clooney raise money for Darfur refugees; using Ocean’s Thirteen press to draw attention to the cause.  [Reuters]

Medical researchers and …

Bono’s Red Campaign Faces Criticism
By Tom Watson on March 5, 2007 | No Comment

AdAge, the industry bible of marketing and advertising, has a critical article about the ballyhooed Red campaign to benefit the Global Fund to Fight AIDS. Only $18 million has been raised, despite the hoopla a …

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