More than a decade ago, when I first began to consider how great causes might be integrated into the wildly-expanding but still new commercial Internet, the big dream among marketers was contextualization. Surf “content” about, …

Tomorrow, I’m hosting a small working lunch at Changing Our World for Social Actions, the terrific online social venture that sometimes asks me for advice. We’ll have folks from Meetup, Avaav.org, Change.org, DonorsChoose, Idealist, ModestNeeds …

Congrats to the Social Actions team on the launch of their new widget, which recommends ways to take action on behalf of causes related to the content of any web page. Tailor-made for blogs (and …

The book’s title has one thing going for it – it tends to make people curious. “CauseWired, eh?” they’ll say, perhaps rubbing a chin or two. “What’s it about?” The easy answer is “the rise …

Plug-ins and widgets get released every day on the social web, but I think Friday’s release of the new Social Actions DonorsChoose plug-in for Wordpress is an important milestone in peer-to-peer online social activism. For …

The industrious team over at Social Actions – that would be founder Peter Deitz and new arrival Joe Solomon – has created a wiki to collect ideas around what applications, mash-ups, and tools to build …

We’re rolling out CauseWired in panel discussion form at the fifth annual Summit onPhilanthropy in New York on Tuesday. Joining me to discuss the topic (what else?) “CauseWired: Plugging In, Getting Involved, Changing the World” …