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Four Strategies for Engagement with Location-Based Services
By Stacy Dyer on June 7, 2012 | No Comment
Four Strategies for Engagement with Location-Based Services

You may be hearing buzz about “location-based” games and services, and wondering what they are all about. Multiple apps, including Foursquare, Facebook Places, and Gowalla, allow individuals to check in at various locations using their …

CauseWired Alaskans Pick, Click and Give to Charity
By Tom Watson on January 12, 2010 | No Comment
CauseWired Alaskans Pick, Click and Give to Charity

Socially-conscious social media is working up north: Alaskans have taken to the Pick. Click. Give. campaign, which is leveraging platforms from Facebook and Twitter to YouTube and Causecast to draw attention to and explain the …

At Clinton Confab of Heavy-Hitters, Amplification and Distribution Comes from Below
By Tom Watson on September 25, 2009 | No Comment
At Clinton Confab of Heavy-Hitters, Amplification and Distribution Comes from Below

Putting the imperative issue of civil rights and justice around the world for women and children front and center at this year’s Clinton Global Initiative required intense coordination between CGI and the Obama Administration – …

The Clinton Global Initiative Loosens Its Digital Tie
By Tom Watson on September 22, 2009 | No Comment

Midtown Manhattan is in virtual lock-down, as motorcades shut streets and security agents create instant frozen zones to protect the heads of state here in New York for the United Nations General Assembly. Cabs are …

Why Seth Godin Is Wrong (Updated)
By Tom Watson on September 15, 2009 | 39 Comments

Online marketing guru Seth Godin takes aim at nonprofits in a widely-quoted blog post “The problem with non” today, a diatribe of sorts that repeats a meme that’s been active in American philanthropy circles for …

Social Media Fatigue? Sure – But It's All Good
By Tom Watson on August 31, 2009 | 3 Comments

To anyone who’s worked in direct fundraising, “churn” isn’t exactly a new concept. Indeed, losing members of any list comes with the territory of appealing for money to support causes. Yet when users leave social …

Tweeting the Pandemic
By Tom Watson on April 27, 2009 | No Comment

The very word “pandemic” can sow panic, activating dystopian nightmares of mob rule and societal breakdown keyed to cultural memories of movies like Outbreak and 28 Days. As the swine flu epidemic kills scores of …

Tanzania Twitterwall: Now That's Donor Involvement!
By Tom Watson on April 2, 2009 | No Comment
Tanzania Twitterwall: Now That's Donor Involvement!

Originally uploaded by Epic Change

Brilliant job by the folks at Epic Change in following up on their successful Tweetsgiving fundraising campaign to build a school classroom in Tanzania via Twitter. The Tweetsgiving team raised over …

A Rooting Interest in the Charity Smackdown
By Tom Watson on March 23, 2009 | No Comment

Our friend Howard Greenstein is leading the cheerleading for one of the teams in the Social Media
Smackdown for Charity – a charity fundraiser sponsored by PayPal that’s unfolding last week and this on Twitter, Facebook …

All Hail the Twestival!
By Tom Watson on February 12, 2009 | One Comment
All Hail the Twestival!

Sure, tomorrow is Abraham Lincoln’s 200th birthday – and there are 200 candles on Charles Darwin’s cake as well – but in the CauseWired world, there’s a bigger pin on the calendar: yes, it’s Twestival.
The …

A Happy 'TweetsGiving'
By Tom Watson on November 26, 2008 | 3 Comments

CauseWired readers know that I really like “flash causes,” quick and nearly instant efforts to organize, activate, raise money and gather attention online. So I’m really enjoying the rapid roll-out of a nifty little Thanksgiving …

Not So Fast! Election Day Monitoring Goes Mobile
By Tom Watson on October 29, 2008 | One Comment

Just three weeks ago, social networking gurus Nancy Scola and Allison Fine of techPresident and the Personal Democracy Forum tossed out a big idea: why not use mobile technology and the kind of short-messaging techniques …

The Empty Sky … and the Quiet Network
By Tom Watson on September 11, 2008 | 8 Comments

Seven years on, I still look up at the empty sky every so often and remember. And, of course, sometimes I remember deep in my sleep, when the mechanisms of wakefulness and work and schedules …

Coming Around Again
By Tom Watson on August 31, 2008 | 7 Comments

I’m sitting here giving CauseWired its last look before it goes off to production next week, and rereading Chapter One’s account of the online reaction to the destruction of Hurricane Katrina while watching the current …

When News Becomes the Cause: Twitter and the LA Shake
By Tom Watson on July 31, 2008 | No Comment
When News Becomes the Cause: Twitter and the LA Shake

One of the chapters in CauseWired is about instant organizing campaigns, or “flash causes,” as I’ve called them. The biggest story in that chapter covers the wildfires in southern California last year and the work …

Iowa Was CauseWired
By Tom Watson on January 4, 2008 | One Comment

Say what you will about the results, but you can’t argue the method. Last night’s Iowa caucuses were totally “CauseWired,” if you’ll pardon my attept to turn a book title into geekspeak. From the hordes …

Geeks Fill the Info Gaps in Disaster Response
By Tom Watson on December 27, 2007 | 2 Comments

I came across a great post from October by veteran Web developer Nate Ritter, who wrote about how Twitter feeds and other social media tools really helped out in the wildfires around San Diego. Here’s …


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